


Interactive and rich media an increasingly important medium for companies to engage their online users and to disseminate important company or product related information. The ever increasing availability of broadband has allowed flash video technology in particular to flourish.
We recommended to Standard Life Investments that Flash video was the way forward. lightershade developed a bespoke online tool that allows Standard Life Investments to simply and quickly produce their own Flash video files for embedding on their corporate website. The tool has massively streamlined the production and publishing of fund related Flash video streams to various areas of the Standard Life Investments website and sub-sites.
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