Bank of Scotland Corporate Banking

Flash definitely has an ever increasing place in online development and has a variety of purposes, from web application development to video and game development. lightershade has expertise and experience in the use of Flash across all of these areas.

Increasingly companies are looking to interactive viral campaigns such as online games for support of both online and offline marketing and promotional initiatives. Combining the right mix of strategic execution, supporting content and effective design ensures that these marketing tools deliver real business benefit.

We built a Fantasy Grand Prix marketing site for HBoS which allowed entrants, predominantly from the corporate banking or business consultancy fields, to choose a team with a limited budget and track their success (or failure!) over the course of the racing season. This project allowed Bank of Scotland Corporate Banking the ability to reinforce their brand, and communicate with this registered user group over an entire Grand Prix season.